New Contest Sponsored by Amgen and Pfizer Offers Chance for Five People to Win a Style Consultation with Tim Gunn in New York City

NEW YORK–(BUSINESS WIRE)– Amgen and Pfizer have once again partnered with Tim Gunn, television host, fashion consultant and chief creative officer of Liz Claiborne, Inc., to launch the second year of Addressing Psoriasis™, the disease awareness program designed to help people with psoriasis get more information about their condition and feel more confident in their everyday style. Dermatologist Susan C. Taylor, M.D., and Gunn are working together, again in 2010, to encourage people with psoriasis to visit a dermatologist and take the first step in managing their condition.

This year, Addressing Psoriasis™ kicks off with an exciting new contest inviting people with moderate to severe plaque psoriasis to share their personal stories about the challenges of living with the condition, including the impact on their personal style, and how they think Gunn may help them present their best selves to the world. Individuals 18 or older with moderate to severe plaque psoriasis are eligible to enter for a chance to win a personal style consultation with Gunn and the opportunity to help raise public awareness of the condition. Five winners will be chosen, each of whom will receive a trip to New York City to receive a one-on-one consultation from Gunn. To learn how to enter the contest, view complete official rules and find useful resources about psoriasis, visit http://www.addresspsoriasis.com/. You can also find Addressing Psoriasis™ on Facebook.

“Through my involvement in the first year of Addressing Psoriasis™ I learned how much of an impact psoriasis can have on a person’s physical and emotional well-being,” said Gunn. “As someone who has always been an advocate of confidence as the ultimate fashion staple, I’m thrilled to continue to help encourage people with psoriasis to address their condition, which includes visiting a dermatologist and embracing their personal style.”

From now until April 30, 2010 people are encouraged to visit http://www.addresspsoriasis.com/ and offer their tips for living fashionably with psoriasis. Questions about style challenges can also be submitted to Gunn via the Web site. Select questions will be answered by Gunn later this year in a style resource guide designed especially for people with psoriasis.

“One of the best parts about being an Addressing Psoriasis™ winner was having the opportunity to share my story with other people in the psoriasis community,” says Cynthia McGowen, a 2009 Addressing Psoriasis™ winner. “I know from personal experience just how isolating this disease can be, so I encourage people to enter the contest and connect with others who have faced similar challenges because of their psoriasis.”

Source: Business Wire